Research literature gives us the picture of an entrepreneur as innovative and creative people who create added value to products by searching for new solutions to problems. Research shows that personality cannot determine why some people become good entrepreneurs. It is said that being creative and innovative is a trait that sets an entrepreneur apart from others, this viewpoint then brings up the question: Does creativity lead to unique and innovative ideas that can have a huge market potential? Other research also shows that entrepreneurs do not only need to be creative and innovative (which is called the art) but they also have to be knowledgeable about the business and the operations of the business (which is called the science).
Being an entrepreneur comes with big responsibilities so entrepreneurs must always think out of the box and these requires entrepreneurs to be able to turn resources into useful products that can be used and appreciated by consumers. Becoming a creative entrepreneur there are many phases entrepreneurs go through: taking risks, working hard, trusting yourself to be able to show off what you can do and most importantly having an idea on what road to take in getting what you want. Creative entrepreneurs can always change their minds so all they have to do is to adjust to make it work for them and their consumers but the most important thing is to get started and let your business (not your imagination) inform your decisions.
To be creative an individual needs to develop ideas and be able to put them into practice in order to become successful. It is a state of mind where an individual thinks out of the box to explore some external ideas. Being creative it’s all about being able to interpret your ideas theoretically and practically, using them in any aspect of the environment. Creativity involves translation of unique ideas, vision and gifts into an external reality that is new and useful. One needs to question both theory and practical use of creativity for the implementation in the workplace.
The Role of Creativity in Entrepreneurship
Economy change has been branded recently, stirring from information based activities to creativity, innovation, entrepreneurship and imagination. Effective increase in globalisation and technology has resulted in more business opportunities, however the marketplace more congested and competition increased with time. Creativity enables entrepreneurs to take advantage of opportunities that will effect in establishing competitive advantage of an organization. Chances are, creativity can provide basis for innovation and business growth, not forgetting its impact on society in general.
Entrepreneurship can be defined as the process of creating value (through creativity) for business and social communities by bringing together unique combinations of public and private resources to exploit economic, social or cultural opportunities in an environment of change. Creativity on the other hand can be seen as the development of new and useful consolidated ideas which can be transformed into services or products. Creativity allows organizations to take advantage of opportunities that arise from the changing environmental conditions.
When discussing entrepreneurship, three dimensions come into mind: innovation, risk-taking and reactiveness. Innovation has to do with searching for new ideas which can have profitable ends. Risk-taking deals with the willingness of people (organization, society or community) to direct available resources to identified opportunities planned to succeed. Reactiveness focuses on taking action through perseverance, adaptability and by breaching the traditional ways of doing things.
So in short every entrepreneur is special and capable of creating something out of the ordinary and still makes it work.
